Guide to writing social media bios
Is your social media bio working for you?
Use this guide and templates to help you create a bio that'll click with you AND your clients.
Your social media bio is the first thing your audience sees of you. You want it to be clear, consice, and catchy.
Here are five points to address on your bio:
1) Who you are
2) What you do / Where you work
3) Your Mission, Values, Vision
4) Brand tone
5) How to get in touch with you
To help you write your bio, here are some warm-up questions that will get you thinking about what you want to convey to your audience.
1) In your business, who do you help and how do you help them?
Get crystal clear on who your target audience is. Once you know who they are, you're able to connect with them better and use words that speak to them.
2) What are problems your clients face and why do you want to help them?
The number 1 reason why people buy something is because they have a problem they want to solve. If you put that problem right into your wording, you're more likely to make the client aware of their issue and thus want to fix it. Also, knowing why you want to help them taps into their emotions. Aside from monetary gain, is there a deeper underlying motivation behind your product or service? Is it your passion for small businesses because you were one? Is it your love for children because you have children? Share that with your client, they'll relate with you.
3) What is the end result(s) you want your client to achieve from your help?
You've shared the problem, but what do you want them to feel or accomplish after that problem is solved? When you know the end result you want your client to achieve, you can "sell them that dream" and really get them wanting to solve their problems now to achieve it.
4) How do you set yourself apart from others in your industry?
You don't have to be the best. You don't have to be better than the competition. None of that sells. What sells is how you uniquely relate to your customer. They've got to like you for you, not because you're better than the other guy. It can be your service, your price, your design, or your mission. Whatever it is, make it stand out from the rest.
5) How did you get started in your line of work? How can you relate that to 1 and 2?
This can help you formulate your brand story. It's how your brand is uniquely positioned to help your customers succeed. How did you get started and how are you trying to effect change in your customer's lives? Ultimately, what's your mission, what's your goal, what's your desire?
6) What are personal/professional traits you have that you value most?
Highlight your special qualities.
7) What is the action you want your client to take after reading your bio?
Is it to set up a call? Email? Sign up for a newsletter? Make sure it's clear from the get-go what the follow up is, otherwise, they might just bounce.
Are you ready to start writing your bio? Or would you like help?
I'm always ready for a chat. You can sign up for a free 30-minute consultation on your writing below.